EDITORIAL BEYOND THE PAGE

The manifesto chosen to communicate for this project was AdBusters’ First Things First 2000 manifesto. The concept for this project comes directly from the manifesto and portraying its message to the audience of designers. It shows that whilst designers should be using their skill to their maximum potential and to make a difference in the world, they are also needed for work such as branding of dog biscuits. The flickering Augmented Reality layer conveys that there are two sides of the message from the manifesto.